Post by account_disabled on Feb 21, 2024 20:46:58 GMT -8
"Kovalska" is the largest builder, developer and manufacturer of building materials in Ukraine. The brand, as one of the most reliable in this field, unites more than 20 companies in various segments. The company has its own production, successfully implements projects throughout Ukraine, invests in the development of construction. The "Kovalska" team creates unique concepts, finds non-standard solutions to issues, involving architects, designers, urban planners and opinion leaders. "Kovalska" was one of the first to resume work at facilities and factories after the full-scale invasion of Russia into Ukraine, and also became a partner of a new project to restore Ukrainian infrastructure — the Onova Foundation.
The editors of Webpromo spoke with the director of marketing of "Kovalska" Volodymyr Sobolev about what awaits the Ukrainian market of development and building materials, what challenges this niche faces today and how to do marketing for real estate in conditions of war. Content: Kowalska after February 24 The future of Ukrainian development and the building materials market Restoration of works on Dominican Republic WhatsApp Number objects Positioning and strategy of the Kovalska brand Onova Foundation Project Criteria of honesty and the main resource for survival Marketing Kowalska Volodymyr Sobolev, CMO in Kovalsk Kowalska after February 24 What was the first discussion with management after February 24 — emotional state and key decisions? The emotional state was difficult. We decided that the top priority is the safety of our employees.
Everyone should follow the recommendations provided by the state. The first meeting took place on the same day with the company's managers — top managers and owners. First of all, we thought about how we would or would not work at the factories and what evacuation would be like if necessary. They decided to "stop" all processes. The first marketing meeting was a week later, in much the same vein. We have stopped all advertising activities and project work. It was not on time. Focused on making websites and social networks work. We were waiting for what would happen next.
The editors of Webpromo spoke with the director of marketing of "Kovalska" Volodymyr Sobolev about what awaits the Ukrainian market of development and building materials, what challenges this niche faces today and how to do marketing for real estate in conditions of war. Content: Kowalska after February 24 The future of Ukrainian development and the building materials market Restoration of works on Dominican Republic WhatsApp Number objects Positioning and strategy of the Kovalska brand Onova Foundation Project Criteria of honesty and the main resource for survival Marketing Kowalska Volodymyr Sobolev, CMO in Kovalsk Kowalska after February 24 What was the first discussion with management after February 24 — emotional state and key decisions? The emotional state was difficult. We decided that the top priority is the safety of our employees.
Everyone should follow the recommendations provided by the state. The first meeting took place on the same day with the company's managers — top managers and owners. First of all, we thought about how we would or would not work at the factories and what evacuation would be like if necessary. They decided to "stop" all processes. The first marketing meeting was a week later, in much the same vein. We have stopped all advertising activities and project work. It was not on time. Focused on making websites and social networks work. We were waiting for what would happen next.